State of Content - Part 4 By repurposing existing content into new formats, such as infographics, social Driving more value media posts, video snippets, blogs, and podcasts, marketers can easily and affordably create a consistent content experience for their audience across various digital touchpoints. And by leveraging the right systems within a from content composable digital ecosystem, performance metrics can inform future strategies and help brands stay ahead of the competition. remains a top priority Repurposing content can be difficult without the right technology to speed up and scale content creation. Templates offer a solution for marketers and creatives alike, allowing them to avoid relying on expensive external agencies for simple Marketers who want to succeed while saving money and reducing content variations. reliance on external agencies are realizing the value of repurposing By incorporating efficient templating tools into their digital ecosystem, teams content in 2023—an effective but often overlooked content can easily reuse ready-to-go content, maintain brand consistency, eliminate strategy. Not only does it save production time, but it can also time-consuming design work with standardized visual elements, and automate boost search engine optimization (SEO) by keeping content up-to- processes to create large volumes of content quickly—resulting in faster speed to date, relevant, and easy to find. market.