Finding 2 Most CMOs in 2023 intend to invest in a DAM solution and integrate it with their existing martech stack. An effective integrations ecosystem allows brands to shift their application architecture to an ecosystem of modular building blocks that can be composed based on current needs. A composable, integrated ecosystem CMOs around the globe can automate the delivery of content directly from one system of record to all content-serving platforms. This allows teams to intend to integrate DAM enhance digital experiences and streamline content creation, into their existing martech management, enrichment, transformation, and distribution for use across all channels in the customer journey while reducing the stack in 2023 likelihood of error. Our data shows that 85% of marketers worldwide intend to invest in a digital ecosystem powered by DAM. Notably, all CMOs (100%) in consumer brands and 98% in tech companies plan to invest in a connected ecosystem with a DAM platform at the center. When we consider the type of company, the results are just as impressive. In fact, a significant 88% of CMOs in B2B companies intend to invest in a connected ecosystem powered by DAM.