Finding 1 Marketers worldwide recognize the cost-saving benefits of repurposing content to scale content creation while increasing Nearly 10 out of 10 CMOs plan content relevancy, particularly during challenging economic times. An overwhelming 84% of marketers plan to reduce inefficiencies to reuse existing content to and/or save costs by repurposing existing content on owned increase efficiency and/or channels—such as their website or via email. reduce spend This trend is even stronger among executives. 90% of CMOs at tech companies and 99% within consumer brands express intent to reuse content. When considering company type, intention to reuse content stands at 86% for companies operating both as B2B and B2C and 95% for B2B companies.