Conclusion Due to economic challenges in 2023, marketing teams worldwide 66% of CMOs plan to invest in a DAM solution operating at the heart of a are reevaluating their content, reallocating budgets to choose composable, integrated ecosystem to drive tangible ROI and boost efficiency. the right tech tools, and rethinking their go-to-market strategies. Bynder’s cloud-based Digital Asset Management (DAM) solution provides a single CMOs want to improve efficiency, scale content, reduce costs, and source of truth for brand-, campaign-, and product-related assets. Its powerful functionalities, integrated modules, and broad range of integrations enable teams quickly respond to market changes while ensuring future success to create, store, manage, and distribute digital content efficiently, delivering a and preserving brand identity without overburdening their teams. world-class content experience. But, according to our data, many teams still rely on outdated Bynder’s DAM goes beyond managing digital assets by streamlining workflows, and disconnected legacy systems for creating, managing, and saving time and resources, accelerating time-to-market, and boosting webpage load speeds. It effectively allows brands to shift their application architecture to distributing their digital content. This hinders their ability to engage an ecosystem of modular building blocks that can be composed based on current with customers and deliver personalized content to the right needs. This way, teams can increase ROI and create business processes and people at the right time. digital experiences with the flexibility to adapt rapidly to changing contexts and needs.