Snapshot In 2023, content retains its leading position in the world of marketing. 1 CMOs recognize the importance of investing in content creation, management, and distribution to face the challenges of this year’s down summary economy and position their organizations for success in the years to come. Many companies are struggling to meet the needs of today’s market— 2 including evolving consumer buying habits and their demand for a seamless digital content experience. However, CMOs are realizing that Welcome to the inaugural edition of prioritizing digital transformation efforts and investing in an integrated digital ecosystem that supports content operations will make their our state of content report. business more resilient, responsive to changes in the market, and competitive. Together with independent research firm PureSpectrum, Investments in technology that streamline the creation and distribution we surveyed 1200+ marketing and creative 3 of personalized content experiences are becoming increasingly professionals from various functional and executive critical as they continue to drive sales, brand awareness, and trust while roles, across a number of countries in the technology and reducing costs. Unsurprisingly, most companies intend to focus on such investments. consumer goods industries. Our focus is on addressing the challenges and priorities Repurposing content is an effective strategy that can save production 4 time, improve content ROI, and create consistent content experiences of marketing professionals and executives and providing across digital touchpoints. Investing in templating tools is becoming insights to help you leverage content’s mission-critical common practice among marketers looking to reduce reliance on role in navigating 2023’s uncertain waters successfully. expensive external agencies and create new formats of existing content easily and affordably, without increasing headcount.