State of Content - Part 1 In a tough economic In the backdrop of rising inflation and a volatile market, companies are increasingly having to cut costs in order to remain competitive. However, not all strategies can ensure both short- and long- climate, brands are term success. To navigate these complex waters, content can serve as a lifeline for organizations across industries. By utilizing the appropriate technology to create, manage, and distribute still investing content, teams can expedite their time to market, boost channel performance, and execute on strategic initiatives with a measurable in content return on investment (ROI). A centralized platform for managing content and content data—paired with integrated systems for managing customer data—can help digital market players respond quickly and effectively to changes in customer needs, demands, and expectations. Technology like digital asset management (DAM) helps businesses be more agile and adaptable during a down economy by eliminating team silos and integrating creation and distribution channels. Our research suggests that marketers and CMOs across industries recognize the value of content in uncertain times and plan to use technology that streamlines content to stay ahead of the curve.

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Forbes: Can Content Marketing ROI Beat Inflation?