State of Content - Part 2 Not only does this approach reduce costs, but it also accelerates time to market— Having a connected leading to increased profit compared to slower competitors—and promotes brand consistency. Maintaining consistency while distributing content is, in fact, a challenge for most brands, as reported by 66% of respondents who regularly use ecosystem is more than 11 channels for their marketing and promotional activities. A connected digital ecosystem powered by a digital asset management platform helps paramount in 2023 businesses overcome this challenge. As defined by McKinsey, a digital ecosystem consists of “interconnected sets of services through which users fulfill various cross-sectoral needs in one integrated Marketing professionals around the world are acutely aware of the experience.” importance of their digital transformation efforts. Most businesses Such a system allows teams to manage the entire content lifecycle—from creation that are still struggling to meet the needs of today’s marketplace to automatic distribution at scale—and increases the value and flow of content are now considering investing in consolidating their martech stack across the organization and customer touchpoints. By ensuring the proper to face the challenges of 2023. delivery of assets to the platforms that require them, businesses are able to deliver exceptional content experiences to their target audience at the right time, According to our research, in 2023, most companies are prioritizing cost reduction and reach their goals. through the consolidation of technology systems and decreased reliance on In today’s digital-first world, data is essential to inform future initiatives and external agencies. Their objective is to enhance strategic efficiency and leverage evaluate the effectiveness of any strategy. A DAM solution at the heart of a the right technology to bring content creation in-house. This enables them to digital ecosystem provides invaluable insights into asset usage and performance, maximize the impact of content throughout the buyer journey while eliminating enabling companies to elevate the efficiency and effectiveness of their digital team and system silos that often result in increased spending with little payoff. strategy for future initiatives.