Finding 1 Customers now expect personalized interactions with brands and will readily change vendors if this need goes unmet. They turn to their devices for instant solutions to whatever their need is at any given moment. Brands that can deliver these instant solutions are the ones that will thrive even during uncertain times. CMOs Localization and recognize that personalization fuels performance and better customer outcomes—with faster-growing businesses generating personalization efforts remain 40% more revenue through personalized content experiences than pivotal for a brand’s success their slower counterparts. Over half of the marketers surveyed in our research (54%) have identified improving localization and personalization efforts as key objectives in 2023. The data shows that enhancing personalization is perceived as more mission-critical at the executive level, with 60% of CMOs across industries prioritizing this (59% within consumer brands and 60% within tech companies).